Field notes on growing software.
Product-led growth, positioning, retention, pricing — the quiet work that compounds. Written by founders, for founders.
How to Hire Your First Growth Hire: Scope, Timing, and Compensation
Most founders hire their first growth person too early or scope the role wrong. Here is the playbook for timing, type, and compensation.
B2C vs B2B Growth Differences: A Founder's Comparison
B2C and B2B grow through different channels and cycles. The practical comparison every founder needs before picking their growth motion.
Startup Positioning Examples: A Teardown for Founders
Four real startup positioning teardowns — and the single move each founder made to own their category frame.
How to Talk to Churned Users: The Exit Interview Playbook
Most exit surveys misdiagnose why users leave. Here is the exit interview playbook that gets to the real reason — and fixes it.
SaaS Churn Reduction Tactics: The Four Levers That Actually Work
Most SaaS churn fixes are one-time patches. Here are the four levers — involuntary, onboarding, expansion, and cancellation flow — that compound.
How to Run a Product Hunt Launch: Prep, Day-Of, and the 72-Hour Sprint
Most Product Hunt launches peak at #8 and disappear by noon. Here is the prep and day-of playbook that gets you to #1 and converts.
Waitlist Strategy for Prelaunch Startups: Convert at Launch
Most prelaunch waitlists fill up and go cold. Here is the waitlist playbook that builds genuine demand and converts 40%+ at launch.
Onboarding Email Sequences for SaaS: The Lifecycle Playbook That Activates Users
Most SaaS onboarding email sequences stop at welcome. Here is the lifecycle playbook that gets users to first value in 14 days.
Pricing Page Anatomy for SaaS: What Actually Converts
Most SaaS pricing pages convert at 2–5%. The best hit 8–12%. Here is the anatomy of a pricing page that closes.
How to Design a Referral Loop: The K-Factor Math Behind Compounding Growth
Most founders treat referrals as a bonus channel. Here is the K-factor math behind designing a referral loop that compounds.
SaaS North Star Metric Examples: How to Pick One That Compounds
Most SaaS founders pick the wrong north star. Here are real examples by category and a three-step process to find the metric that compounds.
PLG Activation Metrics Benchmarks: What Good Looks Like by Category
Top PLG products hit 40–60% activation. Most teams don't know their number. Here are the benchmarks by category and the gap to close.
Freemium vs Free Trial vs Reverse Trial: Which SaaS Model Converts?
Freemium, free trial, or reverse trial: each converts differently. Here is how to pick the model that fits your SaaS and compounds.
How to Write a Changelog That Drives Growth
Most founders ship features nobody notices. Here is how to turn your changelog into a distribution channel that compounds.
Growth Experiments for Seed Startups: How to Size, Run, and Learn Fast
Most seed founders run experiments that are too small to teach anything or too big to finish. Here is the framework for sizing, running, and deciding fast.
How to Pick Your First Growth Channel: A Founder Playbook
Most founders pick a growth channel by copying what worked for others. Here is the framework for finding channel-product fit fast.
SEO for Early-Stage SaaS: The Cluster Strategy That Compounds
Most early-stage SaaS founders treat SEO as a post-Series-A problem. The ones who start now win. Here is the cluster strategy behind it.
How to Run User Interviews: A Founder's Playbook
Most founder interviews produce false confidence, not signal. Here is the Mom Test playbook that gets honest answers in 15 conversations.
Cold Outbound Playbook for Founders: Volume vs. Personalization
Most founders spray cold email and wonder why nobody replies. Here is the signal-based outbound playbook that gets 15–25% reply rates.
Content-Led Growth for SaaS: How to Build an Owned Media Engine
Organic search drives 44% of B2B SaaS revenue. Here is how early-stage founders build the content engine behind it.
B2B SaaS GTM Playbook: Pick Your Distribution Motion Before You Hire
Most B2B SaaS founders pick a GTM motion by accident. Here is how to choose the right distribution motion before you hire, build a funnel, or spend on ads.
Ship an MVP in 30 Days: A Founder's Scope-and-Cut Playbook
30 days is enough to ship a real MVP — if you scope ruthlessly, cut the right features, and measure activation from day one.
How to Get Your First 100 Users: A Founder Playbook
Manual outreach, network mining, and community plays — a concrete guide for founders who need their first 100 users before any growth hire.
Founder-Led Growth Tactics: Distribution Before Hiring
Most founders hire sales too early. Stay the primary distribution channel until the motion is repeatable — here is how.
SaaS Pricing Strategy for Seed Stage: Pick One That Compounds
Most seed-stage SaaS founders underprice by 40%. Here is how to pick the pricing model that fits your product and compounds over time.
Retention Loops for Early-Stage SaaS: The Compound Advantage
Build retention loops before you grow. A 2% improvement in monthly retention compounds to 50% more revenue in 36 months — here is how to design it.
Customer Retention Strategies That Actually Compound
Most SaaS churn fixes are one-time patches. Here are the retention levers that build durable, compounding growth.
How to Design a SaaS Onboarding Flow
A founder blueprint for SaaS onboarding: ship fast, reach first value in under five minutes, and measure activation from day one.
Positioning for Early-Stage Startups: A Founder Playbook
How early-stage founders should position their product using April Dunford's five-component framework — before writing a landing page or hiring a marketer.
How to Find Your Activation Metric
A step-by-step method for finding the single activation metric that predicts retention — with cohort analysis, benchmarks, and examples from Slack, Dropbox, and Facebook.
Product-Led Growth for B2B SaaS: A Founder Guide
A founder-to-founder guide to product-led growth in B2B SaaS: picking the motion, finding your activation metric, and pricing for expansion.