Field notes on growing software.
Product-led growth, positioning, retention, pricing — the quiet work that compounds. Written by founders, for founders.
Retention Loops for Early-Stage SaaS: The Compound Advantage
Build retention loops before you grow. A 2% improvement in monthly retention compounds to 50% more revenue in 36 months — here is how to design it.
Customer Retention Strategies That Actually Compound
Most SaaS churn fixes are one-time patches. Here are the retention levers that build durable, compounding growth.
How to Design a SaaS Onboarding Flow
A founder blueprint for SaaS onboarding: ship fast, reach first value in under five minutes, and measure activation from day one.
Positioning for Early-Stage Startups: A Founder Playbook
How early-stage founders should position their product using April Dunford's five-component framework — before writing a landing page or hiring a marketer.
How to Find Your Activation Metric
A step-by-step method for finding the single activation metric that predicts retention — with cohort analysis, benchmarks, and examples from Slack, Dropbox, and Facebook.
Product-Led Growth for B2B SaaS: A Founder Guide
A founder-to-founder guide to product-led growth in B2B SaaS: picking the motion, finding your activation metric, and pricing for expansion.